The Plan: Message Development

In an earlier blog post, we gave an example of how we could turn one of our platform planks—promoting English as our national language—into a positive message of inclusion. The bottom line for our party going into future elections is that we need to find a way to promote positive messages and policies based on our principles in order to expand the party. We simply can’t continue to be perceived as the party of “no”, especially when we don’t even stick by our decision to say “no”.

In the Action Plan portion of the “Hubbard Plan”, we have tried to grapple with this problem head-on, by proposing a theme of “individual empowerment” to package our message and to differentiate it from the Democrats, who are the party of “government empowerment”.

As we’ve tried to explain, “individual empowerment” is consistent with the value system we share with many communities who are not voting for Republicans right now, because empowering individuals requires promoting policies that empower the relationships through which individuals act—families, neighborhoods, organizations, and businesses. These also are the relationships valued in the Hispanic voters, African-American voters, Asian voters, Indian/Sikh voters. Through this type of message, we run a good chance of getting the attention of members of these communities, so we can re-introduce our principles and policies to them.

As we’ve said earlier, learning English empowers individuals to function in their communities and get good jobs. Also, school vouchers empower individuals and families to get the best education for their children and empowers neighborhoods with competition needed to improve their schools. Demanding higher performance standards for our schools empowers individuals, families and neighborhoods to keep their children in school and to get them the best education possible, and higher performances will help children to grow-up to get better jobs, earn more income and increase the wealth of society. Virtually all of our principles and policies can be explained this way.

Whether the theme is “individual empowerment” or something else, we need to embrace a positive message in order to be successful in our outreach to new voters.