HCRP's Outreach Vision and What It Needs

Yesterday, many local Republicans received an email letter from Bill Calhoun, the new Director of Outreach for the HCRP. This letter is part of a flurry of recent emails from the HCRP. Because I have been accused of being too negative and divisive, I want to start by pointing out a couple of positive points about what the party is now doing.

For whatever reason, the party is communicating with us--the grassroots--and that is a good development (my guess is that our efforts have played at least a small part in causing this change in behavior). The party is actually implementing some good ideas, like the First Friday meetings, and we should start to get feedback about the presentation of the details of its new strategic plan during the upcoming SD meetings this month and next. The "Roots" idea also holds promise, both as a way to reach out to Republicans who have gotten disenchanted with the party, and to potential Republicans in our neighborhoods. Moreover, it holds promise as an eventual supplement to a broader fundraising campaign. Similarly, Bill's letter shows that there is actually some thought being given to the underlying assumptions that will be incorporated into the outreach campaign now being formulated. This is all good news.

On the other hand, there is a lot less to Bill's letter than meets the eye. In the end, what it says is, "I've figured out that our outreach message needs to be about 'freedom', now please give me some money and I'll come up with a plan." Well...duh...this is a center-right community in a center-right country, so of course a message built around "freedom" (or "liberty" or "individual empowerment") should resonate throughout the county. If this is the first step in the development of an outreach campaign, it is a slow, baby step--and probably an ineffective step.

My strategic assumption is not that Republicans don't know what they stand for, or don't know what beliefs they hold in common with members of traditionally Democratic constituencies. Instead, my strategic assumption is that the problem our party faces, locally and nationally, is a loss of trust.

We have lost the trust of Republicans across all factions of the party, and traditionally Democratic constituencies have not trusted us for decades. We lost trust because of our strident opposition to issues without presenting corresponding positive alternatives, because of the gap between our rhetoric and our actions, because of our loss of fiscal discipline and managerial competence, and because we stopped listening to people who agree with us. Because we lost the trust of the voters, they have, for now, stopped believing us or listening to us. To many people--especially those living in metropolitan areas--the party is becoming irrelevant to their concerns. We have to earn their trust before we can ask for their money or their votes. Imagine if Bernie Madoff now walked up to one of the investors he bilked and said, "Hey, we still agree on free-market principles, so give me some money to invest." Would any sane person in that situation give him a penny? No, because he broke the bond of trust.

I know that some of the things I have said on this blog over the last two months have been critical of our party and its local leaders, and it is often hard to listen to or read such criticisms. However, if we do not correctly evaluate the reality we now face, we will fail to adopt an adequate strategy for the future. Recently, I re-read a short book entitled, The Challenge to Liberty, written by a late Republican leader. Much of what Bill Calhoun is saying in his letter is consistent with what this author said. Unfortunately, the author was Herbert Hoover, and the year of publication was 1934. Although Hoover’s words correctly summarized the Republican understanding of, and commitment to liberty and freedom, he had failed to apply those principles while in office, and the party failed to promote positive policies based on those principles in response to the New Deal. The result was that our party lost the public's trust, and the public stopped believing and listening to our party for decades. Instead, all the party did was say “no” to Roosevelt’s initiatives, based on the hope that the country would come to its senses and return to the Republicans in “the next election”. The next election did not come for 20 years.

Just saying “no” doesn’t persuade voters when what they want to here is “yes”—during such a time, they will listen only to positive policies effectively communicated. Had Republicans advocated positive policies based on a family-centric and neighborhood-centric view of government, which naturally demands effective local government and ultimately protects liberty, the history of Democratic political dominance during the middle of the 20th Century—and of all the harm it inflicted on our society—may have been different.

We are in a time when the voters want to here “yes”. If the First Friday, Roots or Outreach programs are going to help with fundraising and growing the party in Harris County, they first should focus on re-building relationships between the HCRP and the business community, our neighbors, and the traditionally Democratic constituencies through consistent and positive messages and actions. Once those initiatives take root, then we can ask these constituencies to give us their money and their votes. If we walk in with our hand out, we will accomplish no more than we currently do by waving from open convertibles in local parades.

Ed Hubbard